This will be the year we take back control of our minds and regain our freedom to think for ourselves. In the past decade, much of the new and emerging technology, from persuasive design to behavioral microtargeting through emotion-recognition technology, predictive policing and neuropolitics, has been aimed at curating what Shoshana Zuboff calls “human futures”—exploiting our data to judge and control what we think and feel and ultimately how we behave. However, we are now at a tipping point, and in 2023 we will start to see shifts in both the regulatory landscape and the direction of tech innovation that reinforce and protect our right to freedom of thought in the digital age. `
