Have a Social Media Plan
Engage Your Audience
Creating social media accounts and posting brand messages is not enough to generate business for your company. You need to monitor the messages you post and respond to your audience. For example, when you post an offer on your firm’s Twitter, Instagram and Facebook accounts, keep checking what the current and prospective customers are saying. Respond to all of their questions and concerns, providing clarifications and telling them why they should consider your products. Also, post interesting and relevant content. Whenever possible, incorporate graphics, video, and images in your social media posts. Maintain consistency in your posts to keep the conversations about your products ongoing. The goal of audience engagement is to create interest, which translates to the potential buyers wanting to try the products you are offering.
Understand Your Target Audience
When you understand the traits and behavior patterns of your target customers, you know how to appeal to them. Gather information such as age, location, gender, lifestyle, income, education level, and personal preferences and expectations. Also, determine the social media networks that are popular among your specific audience. Use this customer intelligence to design appealing brand messages and offers to reach out to the customers. Look for trends in the customer information to adjust your social media messages and offers to suit the needs of the target customers. When the customers feel that your social media messages address their needs, they are likely to purchase your products.
Reach Out to the Customers
As an entrepreneur, you want clients to buy your products, which is why you should reach out to them. Make a deliberate effort to reach out to the customers, by initiating contact and giving offers. Start by interacting with the potential clients on social networking communities and forums. In your interaction, package your messages in a way that gives the prospective buyers a favorable impression of you. If you get contact details of the potential buyers, start by sending a simple email that showcases the value you are offering, without sounding like a pushy salesperson. You can follow up a series of well-targeted emails with a strategic call, in which you propose your value to the client. If you are looking to leverage the power of social media to generate business, you need a social media strategy to guide your social media messaging. You should define what social media platforms to use, and how to convey your message to your prospective consumers. When you use the right social media channels and adequately deliver value to your target customers, you will appeal to them, and generate sales in the process.
