How To Sell On Social Media A Guide For B2B And B2C Marketers
For instance, while a B2C brand should connect with its audience on an emotional level through engaging storytelling, a B2B brand is better off crafting data-driven messages filled with useful infographics, explainer videos, and industry reports to prove their worth in the competitive arena. With these differences in mind, let’s take a deeper look at how both B2B and B2C brands can boost their sales on social media and pave the road to long-term success in the online universe....